Privacy policy

This Privacy Policy regulates the processing of personal data provided by users through the website fincaladymarso.com, in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (GDPR), and Spanish Organic Law 3/2018 of 5 December on the Protection of Personal Data and the guarantee of digital rights (LOPDGDD).

1. Data controller

2. Data we collect

Depending on your interaction with the site, we may collect and process the following personal data:

• Newsletter: email address and, optionally, first name.
• Hive sponsorship and enquiries: first and last name, email address, phone number (if you provide it), company details (in the case of corporate sponsorships) and any additional information you choose to share voluntarily in your communications.
• Browsing data: IP address, device type, browser and similar technical data automatically collected by the server for security purposes.
• Analytics data (if you accept analytics cookies): anonymised identifiers, pages visited, time on site, device and approximate country. Collected by Google Analytics 4 with anonymised IP.

We do not process sensitive data. We do not collect data from children under the age of 14: if you are below that age, you must not provide us with data through the site.

3. Purposes and legal basis

The personal data you provide will be processed for the following purposes and legal bases:

• Newsletter subscription management and communications — Basis: your express consent (art. 6.1.a GDPR).
• Handling enquiries and sponsorship requests — Basis: your consent or pre-contractual measures at your request (art. 6.1.a and 6.1.b GDPR).
• Managing contracted sponsorships and the resulting relationship — Basis: performance of a contract (art. 6.1.b GDPR).
• Compliance with legal, accounting and tax obligations — Basis: legal obligation (art. 6.1.c GDPR).
• Site usage analysis through analytics cookies — Basis: your express consent through the cookie panel (art. 6.1.a GDPR).
• Site security and fraud prevention — Basis: legitimate interest (art. 6.1.f GDPR).

4. Retention period

• Newsletter subscribers: until you request to unsubscribe.
• Customers under contract (sponsorships): for the duration of the relationship and, subsequently, during the legal periods applicable (up to six years for accounting and tax obligations).
• Enquiries without contract: up to twelve months after the last communication.
• Analytics data: up to 14 months (Google Analytics 4 setting).

5. Recipients and processors

Your data will not be transferred to third parties except where required by law. However, we share information with the following data processors, who act on behalf of Lady Marso, S.L. and have been chosen for their GDPR compliance guarantees:

6. International transfers

The processors mentioned are established within the European Economic Area (EEA). However, some of them (especially Google) may transfer data to their parent companies or sub-processors outside the EEA, primarily the United States. These transfers are made under the EU–US Data Privacy Framework and/or the standard contractual clauses approved by the European Commission, which offer adequate guarantees as required by article 46 GDPR.

7. Your rights

As a data subject, you may exercise the following rights by sending an email to info@migoubcn.com or by post to the address above, attaching a copy of your ID or equivalent document:

You may also lodge a complaint with the Spanish Data Protection Agency (www.aepd.es) if you consider that the processing of your data does not comply with applicable regulations.

8. Data security

Lady Marso, S.L. has adopted the technical and organisational measures necessary to ensure the security of personal data and prevent its alteration, loss, unauthorised processing or access, taking into account the state of the art, the nature of the data stored and the risks to which it is exposed.

9. Automated decision-making

We do not carry out automated processing producing significant legal effects on users, nor profiling beyond aggregated and anonymous statistical analysis of site usage.

10. Modifications

This Privacy Policy may be modified at any time to adapt to legislative or jurisprudential developments, as well as to the operational practices of Lady Marso, S.L. Any modification will be published on this page, indicating the date of the last update.

11. Contact

For any enquiry regarding this Privacy Policy or the exercise of your rights, write to info@migoubcn.com.